Pubic Hair Transplantation: A Growing Trend in East Asia


Understanding the Procedure

Pubic hair transplantation has become an increasingly popular cosmetic procedure in East Asian countries, notably Japan, China, and South Korea and its popularity increases all around the world. This trend is driven by cultural values that associate ample pubic hair with femininity, sexual health, and fertility.

Reasons for Pubic Hair Transplantation

Having full pubic hair is considered a sign of robust health and attractiveness. Unfortunately, some individuals suffer from conditions like Pubic Atrichosis and Pubic Hypotrichosis, which result in sparse or absent pubic hair. This can lead to a sense of inferiority and affect self-esteem. To address these issues, many women opt for pubic hair transplants to enhance their pubic area, thereby improving their confidence and self-image​.

The Procedure

The procedure typically involves harvesting hair from the scalp or other parts of the body and transplanting it to the pubic region. The Follicular Unit Extraction (FUE) method is commonly used, ensuring minimal scarring and natural-looking results. The procedure usually takes about 3 to 5 hours and is performed under local anesthesia. Postoperative care involves avoiding strenuous activities and following specific hygiene instructions to ensure proper healing and hair growth.

Popularity and Cost

In Turkey, pubic hair transplantation has seen a significant rise, with the number of procedures increasing by 160% over recent years. The cost of the procedure can vary per individual and the number of grafts.

Cultural Significance

While the trend is notably strong in East Asia, it’s interesting to see that pubic hair transplantation is also becoming popular in other parts of the world. In America, there has been a shift from the "less is more" approach to a more natural look, with many women now embracing fuller pubic hair. This shift highlights a broader acceptance and celebration of natural body hair across different cultures.


Pubic hair transplantation offers a viable solution for those seeking to enhance their pubic area due to cultural preferences or personal aesthetics. The procedure is relatively quick, safe, and has a high satisfaction rate among patients, especially in East Asia where cultural values highly regard pubic hair density. As this trend grows, it reflects a broader movement towards embracing natural beauty and individual body preferences globally.